I-Drive Sizzles! The I-Drive District Debuts New Digital Video Marketing Content
We kicked off 2016 with all new destination videos that celebrate the thrills, the fun, and the flavors of International Drive. The "I Sizzle Video Campaign" is a fresh, contemporary approach to promoting I-Drive on our resort website and social media platforms.
"We wanted dynamic video content that captures the high energy of International Drive for the convention, business, leisure, and local visitor," says Luann Brooks, Executive Director. "The way we promote our brand visually should complement I-Drive's vitality."
The District contracted Louder than Words Media, to develop with a concept fitting for the destination that has it all. "The I Sizzle videos are very lyrical." says Ericka Cotton CEO and Creative Producer. "The vision was to play off the brand moniker (I Drive) by animating text (I Dance, I Soar, I Discover) over video. We want to show “I create, I choose my destination” and that these experiences are what make International Drive so unique."
The I Sizzle Video Campaign kicked off with Attractions on February 10th, Dining on February 15th, and Nightlife on February 22nd. Shopping debuted on April 19th.
Watch for them on our resort website here. The videos will also be posted to our YouTube channel and Facebook page. Be sure to check back every week for each new video and don't forget to like, share and tweet!
We encourage you to promote your business by embedding these videos directly from our YouTube channel to your website or social media outlets.
For more information, contact Zina Talsma at 407-248-9590 or ZTalsma@IDriveDistrict.com.